Maintenance of webtexts

Maintenance web texts: biggest pitfall

For most companies it is hardly a secret anymore that clear texts form a valuable investment and an essential marketing tool for a professional website. High quality texts turn your website into an appealing business card which will result in more visitors, higher conversion rates, satisfied customers and eventually... more profit!

But the biggest pitfall develops often after a website is delivered; the maintenance of the web texts. Due to lack of time not enough attention is spend on the site and new information and news gets added in a hurry. In many cases the site isn't checked at all and data gets obsolete in a rapid pace. This means that you run a high risk of getting back where you started in no time, which is fatal for your findability.

So how can you maintain the texts on your website in an easy way that is not too time-consuming? When the basis of your web texts is good, the tip below can help everyone:

Instead of adding text to a website, try to think of how you can 'insert' it instead.

Use the following checklist to do so:

• Is it completely new information?
• If not: does it replace old information? Replace this accordingly in exactly the same spot.
• If yes: does this info require a new spot on the website or does it belong to an already existing component? Try to be critical in your decision!
• Where does the text belong according to flow on a specific page? Consider chronology and categories.
• Does any related 'new' information occur more often; would it be a good plan to create a dedicated news page for example?
• Is it specific info which does not match with an existing spot or an completely new one? Consider creating a blog post about this subject.
• Do you want to tell a story, give an example or share a tip? For this type of content a blog post is also a suitable option.

General and current information

Additionally try to keep the texts on your website as general as possible, so there is less need to make amendments later. The truth is that this is something you easily forget. Try to avoid expressions like 'this year' or 'this month'.

On the other hand, make sure that a part of your website is open to new information that is always up to date, like a news page or a blog. Search engines like Google like to see that a website keeps changing.

Need help?

With these small steps you can start maintaining your web texts better in an efficient way. No good basis for your website texts yet, or do these need a thorough update? Then you could benefit from consulting a professional text writer.