{"id":2774,"date":"2020-03-17T10:27:57","date_gmt":"2020-03-17T09:27:57","guid":{"rendered":"http:\/\/kimsomberg.nl\/?p=2774"},"modified":"2023-12-20T15:32:27","modified_gmt":"2023-12-20T14:32:27","slug":"op-een-makkelijke-en-snelle-manier-webteksten-onderhouden","status":"publish","type":"post","link":"https:\/\/kimsomberg.nl\/en\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/","title":{"rendered":"Maintenance of webtexts"},"content":{"rendered":"<h4 class=\"wp-block-heading\">Maintenance web texts: biggest pitfall<\/h4>\n\n\n\n<p>For most companies it is hardly a secret anymore that clear texts form a valuable investment and an essential marketing tool for a professional website. High quality texts turn your website into an appealing business card which will result in more visitors, higher conversion rates, satisfied customers and eventually...&nbsp;<strong>more profit<\/strong>!<\/p>\n\n\n\n<p>But the biggest pitfall develops often after a website is delivered; the&nbsp;<strong>maintenance<\/strong>&nbsp;of the web texts. Due to lack of time not enough&nbsp;<strong>attention<\/strong>&nbsp;is spend on the site and new information and news gets added in a hurry. In many cases the site isn't checked at all and data gets obsolete in a rapid pace. This means that you run a high risk of getting back where you started in no time, which is fatal for your&nbsp;<strong>findability<\/strong>.<\/p>\n\n\n\n<p>So how can you maintain the texts on your website in an easy way that is not too time-consuming? When the basis of your web texts is good, the&nbsp;<strong>tip below<\/strong>&nbsp;can help everyone:<\/p>\n\n\n\n<p><strong>Instead of adding text to a website, try to think of how you can 'insert' it instead.<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Use the following checklist to do so:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Is it completely&nbsp;<strong>new information<\/strong>?<\/li>\n\n\n\n<li>If not: does it replace old information?&nbsp;<strong>Replace<\/strong>&nbsp;this accordingly in exactly the same spot.<\/li>\n\n\n\n<li>If yes: does this info require a&nbsp;<strong>new spot<\/strong>&nbsp;on the website or does it belong to an already existing component? Try to be critical in your decision!<\/li>\n\n\n\n<li>Where does the text belong according to&nbsp;<strong>flow<\/strong>&nbsp;on a specific page? Consider chronology and categories.<\/li>\n\n\n\n<li>Does any related 'new' information occur more often; would it be a good plan to create a dedicated&nbsp;<strong>news page<\/strong>&nbsp;for example?<\/li>\n\n\n\n<li>Is it specific info which does not match with an existing spot or an completely new one? Consider creating a&nbsp;<strong>blog post<\/strong>&nbsp;about this subject.<\/li>\n\n\n\n<li>Do you want to tell a story, give an example or share a tip? For this type of content a&nbsp;<strong>blog post<\/strong>&nbsp;is also a suitable option.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">General and current information<\/h4>\n\n\n\n<p>Additionally try to keep the texts on your website as&nbsp;<strong>general<\/strong>&nbsp;as possible, so there is less need to make amendments later. The truth is that this is something you easily forget. Try to avoid expressions like 'this year' or 'this month'.<\/p>\n\n\n\n<p>On the other hand, make sure that a part of your website is open to new information that is always up to date, like a news page or a blog. Search engines like&nbsp;<strong>Google&nbsp;<\/strong>like to see that a website keeps changing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Need help?<\/h4>\n\n\n\n<p>With these small steps you can start maintaining your web texts better in an efficient way. No good basis for your website texts yet, or do these need a thorough update? Then you could benefit from consulting a\u00a0<strong><a href=\"https:\/\/kimsomberg.nl\/en\/webteksten\/\">professional text writer<\/a><\/strong>.<\/p>\n\n\n\n<div style=\"height:42px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><br><\/p>","protected":false},"excerpt":{"rendered":"<p>Clear texts form an essential marketing tool for a professional website. But how can you maintain your web texts? The following tips can help everyone.<\/p>","protected":false},"author":4,"featured_media":5960,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[259,260,251,250,249],"tags":[258,257,253,254,255,256,252],"class_list":["post-2774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-storytelling","category-teksten","category-webredactie","category-websites","category-webteksten","tag-checklist","tag-flow","tag-seo","tag-vindbaarheid","tag-webredactie","tag-websites","tag-webteksten"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webteksten onderhouden<\/title>\n<meta name=\"description\" content=\"Lastig om een website up to date te houden? Met deze handige tips en checklist kan iedereen op een makkelijke en snelle manier zelf webteksten onderhouden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kimsomberg.nl\/en\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webteksten onderhouden\" \/>\n<meta property=\"og:description\" content=\"Lastig om een website up to date te houden? Met deze handige tips en checklist kan iedereen op een makkelijke en snelle manier zelf webteksten onderhouden.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kimsomberg.nl\/en\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/\" \/>\n<meta property=\"og:site_name\" content=\"Kim Somberg: Tekst en Redactie\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/onlinemagazineripple\/\" \/>\n<meta property=\"article:author\" content=\"blackno1\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-17T09:27:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-20T14:32:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kimsomberg.nl\/wp-content\/uploads\/2023\/12\/Typing-laptop-table-e1703079429776.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kim Somberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@kimmsomberg\" \/>\n<meta name=\"twitter:site\" content=\"@kimmsomberg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kim Somberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/\"},\"author\":{\"name\":\"Kim Somberg\",\"@id\":\"https:\/\/kimsomberg.nl\/#\/schema\/person\/833fa1918dc3bb84518f36029c55040c\"},\"headline\":\"Webteksten onderhouden\",\"datePublished\":\"2020-03-17T09:27:57+00:00\",\"dateModified\":\"2023-12-20T14:32:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/\"},\"wordCount\":456,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kimsomberg.nl\/wp-content\/uploads\/2023\/12\/Typing-laptop-table-e1703079429776.jpg\",\"keywords\":[\"checklist\",\"flow\",\"SEO\",\"vindbaarheid\",\"webredactie\",\"websites\",\"webteksten\"],\"articleSection\":[\"Storytelling\",\"Teksten\",\"Webredactie\",\"Websites\",\"Webteksten\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/\",\"url\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/\",\"name\":\"Webteksten onderhouden\",\"isPartOf\":{\"@id\":\"https:\/\/kimsomberg.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kimsomberg.nl\/op-een-makkelijke-en-snelle-manier-webteksten-onderhouden\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kimsomberg.nl\/wp-content\/uploads\/2023\/12\/Typing-laptop-table-e1703079429776.jpg\",\"datePublished\":\"2020-03-17T09:27:57+00:00\",\"dateModified\":\"2023-12-20T14:32:27+00:00\",\"author\":{\"@id\":\"https:\/\/kimsomberg.nl\/#\/schema\/person\/833fa1918dc3bb84518f36029c55040c\"},\"description\":\"Lastig om een website up to date te houden? 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